Free creator tool
Brand Deal Intelligence Calculator
Analyze an influencer brand deal, understand the drivers behind an indicative reference range and explore negotiation scenarios.
Private, instant analysis
Build the deal brief
Change any term and the reference range updates immediately. Use the button to record a meaningful negotiation simulation.
Your deal analysis
Brand Offer
Below estimated reference range
Based on the assumptions entered, this is an indicative reference model—not a guaranteed market price.
What's driving the estimate?
What should you pay attention to?
- Your deliverable mix adds both production work and distribution requirements.
- Strong Reel views relative to followers increase the model's distribution estimate.
- Healthy engagement supports the model's distribution estimate.
- Longer usage rights increase the commercial value granted to the brand.
- Multiple Reels increase both production and distribution requirements.
Negotiation simulator
Explore the deal
See how changing the deal terms affects the estimate.
How this result works
We use bounded, deterministic assumptions and show a range wherever precision would be misleading. Enter consistent averages for the most useful result.
Use this output as a conversation starter. Your audience quality, creative work and contract terms still matter.