SnapInsta guide

How Much Should I Charge for an Instagram Post?

A practical way to think through post pricing using your audience, engagement, work and rights.

There is no single universal price for an Instagram post. A useful starting range should reflect the audience you can reach, the quality of your engagement and the work required to deliver the brief.

Start with your baseline collaboration range, then account for production complexity, revisions, deadlines, usage rights and exclusivity. A post that a brand can reuse in paid media or that restricts competing work has more value than an organic post alone.

Use the influencer rate calculator for a structured starting point, then negotiate the scope and terms—not only the headline number.

Try the calculator

Put the framework into practice with a quick, private calculation.